Storybent Creative is designed around the connections writing builds when we’re open as a reader or listener, seeking inspiration and solutions within the abundance of content out there.
I’ve been an avid writer much of my life, drawn toward bringing together pieces of the marketing puzzle. It’s more than promoting businesses. It’s about humanizing and championing these businesses as brands who bring thoughtful solutions to the world around them. Equally important is the impact we make on the customer experience, whether it’s creating excellence in health, design spaces, education, finance or food.
I specialize in health care, education and sustainability communications but often promote various industries, serving clients who lead with the customer experience. I work alongside other highly committed creative partners such as graphic designers, web developers, photographers and videographers to nurture awareness, action and loyalty.
Your brand deserves that same level of commitment.
I worked closely with Suzette as the Director of Marketing for IPC West Michigan/TEAMHealth. Highly effective people like Suzette have four things in common, Talent, Motivation, Creativity and Opportunity. Suzette brought the first three with her, and all I did was provide the fourth (Opportunity). Together, along with Rolf Smith of Method Design, we exceed ALL our goals, and had a great time doing it. I enthusiastically and sincerely give Suzette my endorsement.
Suzette is a key leader in executing the world’s largest American Ninja Warrior event, Rockford Ninja Warrior. Her networking ability, marketing strategy, communications, and insight to project management elevated this event to world class status and helped to raise a significant amount of money that was donated to the youth in our communities. I would highly recommend Suzette to anyone looking for a solid team member who can bring your business to the next level.
I’ve had the pleasure working with Suzette over the last year during the planning stages and launch of my new company iSleepFit System, Inc. Suzette’s exceptional copywriting, copy editing, creative strategy, and media/blogger relations have contributed to my successful launch. I’m grateful to have her as part of my team.
Suzette is well-organized, attentive to detail, anticipates problems and solves them when they arise. She is able to forge into uncharted territory, figure things out and get the job done. An example of this is the work she did coordinating the opening of our first integrated care campus. It was a huge success.
Suzette is passionate about her work. Her desire to do the right thing for the right reason and in the right way is self-evident in her actions. She is forthright and of high integrity. An organization would do well to add her to its team.
Suzette is a competent and professional communicator, with a level of passion and positivity that truly sets her apart from her peers. When working with Suzette, I know she will give 100%. She tirelessly pursues solutions and isn’t afraid to try new methods. Every interaction with Suzette is upbeat, can-do and glass-half-full. Her dedication and willingness to roll up her sleeves make her a valuable team member. I appreciate her “people first” approach and the warmth she brings to the table along with her extensive experience.
I have known Suzette for years and respect her great talents as a public relations and communications professional. She and I met when preparing for and taking the Accreditation in Public Relations exam together, and I witnessed her outstanding work creating newsletters for clients when I was president of WMPRSA and she produced the chapter’s newsletter. In years past, we hired Suzette to edit our alumni publication and she did great work for us. We’d definitely use Suzette again for our future needs!
Suzette is the consummate professional that designed, orchestrated, and executed a comprehensive marketing strategy to a multi-million dollar, multi-specialty, physician consolidation and integration project.
She is a passionate, collaborative, savvy marketing partner that brought valuable expertise, intuition, and understanding of customer segments to the project. Her team effectively communicated and promoted changes to our services through the optimal mix of tactics and customer channels. Suzette’s efforts were instrumental in successfully maintaining patient-physician continuity and improving the organization’s market position throughout the transition. I would welcome the opportunity to work with her again.
Talented, creative and collaborative. These are the words that come to mind when I think of Suzette. She brought great creativity and organization to all of her projects. She consistently met deadlines, stayed within budget and met or exceeded her customers’ expectations. I never hesitated to give her complex projects because I knew I could always count on her to get it done and done well. I highly recommend Suzette!
November 19, 2008, Margo managed Suzette at Zeeland Community Hospital
Suzette brought with her, a tremendous amount of value as she worked on my project. She was punctual; she respected my busy schedule, and was extremely organized. I appreciated the multitude of ideas that she brought to the table that were very effective while maintaining a cost conscious approach. Suzette used her wide range of connections in an efficient manner and worked closely to ensure I received my desired results. Thank You, Suzette! You will not be disappointed with Simply Genuine Communications.
It is said that a great leader holds a hand, opens a mind and touches a heart. Suzette brings warmth to a team and inspires. She brings the human touch and spirit to the marketplace pouring her creative energy into her many worthwhile causes.
Suzette is a highly organized educated individual. She brings value to every meeting and project. She has great ideas and has the ability to write in such a way that she gets several points across while maintaining the heart of the project. It is without hesitation that I highly recommend Suzette for any business situation.
Suzette gave us her full attention and commitment, provided innovative solutions and recommendations, and was always one step ahead of the game.
Suzette is an amazing person and has an incredible way with words. We worked together on a project for a new business and her ideas and insights were extremely helpful. I highly recommend anyone looking for a person full of honesty, integrity and words!
April 25, 2008, Kristen worked directly with Suzette at Simply Genuine Communications, LLC
It was my privilege to work with Suzette at Zeeland Community Hospital. We worked together on several activities, including a major project to re-create ZCH’s web presence. She developed great content which very clearly and accurately reflected the caring culture of ZCH. Her ability to create a genuine, authentic message was perfectly matched with ZCH’s needs! Her creativity seems to be a natural talent.
January 12, 2010, Peter managed Suzette indirectly at Zeeland Community Hospital
Suzette was a wonderful project manager that was extremely organized. She listened to creative ideas and was open to them. She’s a very warm and caring individual.