Content Strategy and Copywriting
Strategic content development and copywriting reflect a brand’s differentiation in relation to the customer experience and marketplace.
Blogs are known to be a wonderful marketing tool for providing fresh, ongoing content that brings traffic to your website. But how do you determine if a company blog is the right choice for your business? We’ll walk you through blog points of view, editorial calendars, publishing options, copywriting tones, audience engagement and metrics to give you a big picture view and daily tools for success.
Using your best performing social media platforms and search engine marketing (SEM), we’ll create digital ads using SEO copywriting and design that’s on brand, targeted and provides measurable results.
Based on your email campaign goals and audience, we’ll build copywriting and design around customer experience touch points, calls to action, follow-up and measurable results. As your content marketing partner, we can lead or support your annual email content plan, email automation and ongoing audience nurturing.
Social media should provide value to both your audience and your business. Using a rule of thirds, we’ll help you create conversation that focuses on truly listening to others, provides helpful information and furthers understanding and loyalty toward your business. We’ll begin with a social media strategy including platform recommendations, keyword suggestions and influencer relations. Monthly social media management includes a toolkit of original posts, curated content, analytics and more.
Copywriting and visuals intermingle with your content goals to capture targeted audiences in a multimedia experience to inform, persuade or entertain. We’ll storyboard with you to fulfill your video needs from three-to five-minute videos to long copy videos.
Your website is the digital front door to your business, open anytime for customer engagement. Creating that welcoming and informative online conversation begins with a goals and exploration process geared around the customer experience, as well as your brand’s story and expertise. Our SEO copywriting and responsive design experts partner with you to create original content and calls to action that drive customer engagement and loyalty.
When you invest in relevant, customer-focused content, you’re investing in relationship building. Storybent Creative specializes in creative strategy and copywriting that’s supported by a virtual team of dependable designers, web developers, photographers and print representatives with decades of expertise that compliment your brand’s interests.
Together, we’ll clearly outline expectations for success by noting the following: