Content Strategy and Copywriting
Strategic content development and copywriting reflect a brand’s differentiation in relation to the customer experience and marketplace.
Core messaging isn’t just about a brand defining itself. Customer needs and industry gaps create opportunities brands can embrace as they chart a distinct course of purpose and differentiation.
Together we’ll build your brand’s core messaging for a greater understanding of organizational self and customer pain points and challenges. Your resulting core messaging will include foundational words and phrases you’ll naturally step into for greater consistency in marketing communications. Such reliability and consistency puts customers at ease, opening the door for greater engagement and brand loyalty.
What exactly are your customers reading and hearing from the various departments within your business? A seamless customer experience should feel as if your brand is anticipating customer needs and reinforcing consistent messaging. Storybent Creative provides you with a customer experience exploration process that maps sales funnel transitions, uncovers mixed messages and opportunities and creates a foundational tool to stay in tune with customers.
Master Strategic Calendar
Further develop your industry leadership and increase your return on investment for content marketing by pacing and prioritizing your most relevant content within a 12-month calendar format. Now you can scale your marketing communications spend in a way that meets customers where they are while increasing your agility for new opportunities.
Project-based and on-going creative strategy consulting through Storybent Creative gives you the agility and confidence to address big picture goals and day-to-day details. A fresh perspective allows your brand leadership to see around corners and be better prepared for exceeding customer expectations.
Decades of experience with the evolving annual report make us a strong marketing content partner for a print and online annual report duo. We’ll outline the strategy with you to build an authentic, rich storytelling experience. Our copywriting and design will bring the physical and digital worlds together for an annual reflection that draws your audience in for stronger connections with your brand.
Make your messaging and time count with each brochure. We thrive on grouping and refining content for relevance, connection and results so send us the stack of information, creative assets and project goals for your next brochure. We’ll dive in to the necessary research, copy, design and distribution so you can keep moving.
Only the strong survive when it comes to postcard messaging. They’re compact content marketing masterpieces that can achieve significant goals from a small footprint. Walk with us and we’ll train your next postcard to hold the line of messaging endurance.
When you invest in relevant, customer-focused content, you’re investing in relationship building. Storybent Creative specializes in creative strategy and copywriting that’s supported by a virtual team of dependable designers, web developers, photographers and print representatives with decades of expertise that compliment your brand’s interests.
Together, we’ll clearly outline expectations for success by noting the following: