Brand strategy consulting built on your culture and customer experience
Purchases actually have meaning.
Brands are extensions of people.
Brands are similar to people because they’re comprised of people providing a product or service. Just as people have their unique personalities, so do brands. When your brand strategy intentionally defines your business personality, emotional benefits and functional benefits, your customers will experience more consistency along every part of their purchase journey.
By taking the time to prioritize what’s most important, your outcomes reflect your energy. When other priorities take over marketing, people can smell it. Simply put, a lack of authenticity, operational gaps and one-sided conversations stink. Your customers expect more. As new technologies and customer priorities evolve, so should your customer experience.
Your customers expect more.
Brand strategy consulting
Storybent Creative specializes in brand strategy that empowers brand-customer connections. Lead strategist Suzette Garvey leads your team through a collaborative workshop approach for team-inspired strategic plans rooted in your purpose and culture.
Brand analysis and core messaging
Reveals your brand’s greatest opportunities and differentiation by exploring purpose, culture, industry evolution, audience pain points and brand benefits
Content journey mapping
Identifies content for each phase of the customer experience, customized by audience
Customer experience analysis
Pinpoints gaps, redundancies and inconsistencies with the customer experience so you can grow toward a more streamlined, powerful brand-customer relationship
12-month strategic marketing calendar
Paces and prioritizes your marketing in a way that meets customers where they are, while harnessing your budget and agility for new opportunities
Crisis communications plan
Knits your unique culture and purpose with national best practices for communicating brand tensions in a way that honors customer trust and goodwill
A holistic brand strategy
Storybent Creative’s strategic consulting gives you the agility and confidence to address big picture goals and day-to-day details. A holistic brand strategy allows your leadership team to see around corners and be better prepared for exceeding customer expectations.