Brand management consulting built on your culture and customer experience
Mindful marketing prioritizes the human elements of a brand to connect people with meaningful experiences.
Purchases generate emotion and meaning.
Brands are extensions of people.
Brands are similar to people because they’re comprised of people providing a product or service. Just as people have their unique personalities, so do brands. Strategic brand management brings intentionality to your brand’s emotional benefits, functional benefits, goals and tone. This furthers consistency along every part of the customer journey.
Be mindful that your priorities and actions always make their way into the customer experience. Simply put, customers expect you to put energy into the relationship. They’re looking for evidence of empathy, efficiencies, transparency and two-way conversations. As new technologies and customer priorities evolve, so should your customer experience.
Your customers expect more.
Brand management consulting
Storybent Creative specializes in brand management with a collaborative workshop approach for customer-focused strategies rooted in your purpose and culture.
Content journey mapping
Identifies content for each phase of the customer experience, customized by audience
Customer experience analysis
Pinpoints gaps, redundancies and inconsistencies with the customer experience so you can grow toward a more streamlined, powerful brand-customer relationship
Reimagine the sales funnel as the brand-customer hourglass — a cyclical process, built for greater engagement.
12-month strategic marketing calendar
Paces and prioritizes your marketing in a way that meets customers where they are, while harnessing your budget and agility for new opportunities
Get a sneak peek behind the scenes and download a marketing calendar template.
Crisis communications plan
Knits your unique culture and purpose with national best practices for communicating brand tensions in a way that honors customer trust and goodwill
The 8Ts are building blocks for a crisis communication plan that’s manageable and adaptable.
A holistic brand strategy
Storybent Creative’s strategic consulting gives you the agility and confidence to address big picture goals and day-to-day details. A holistic brand strategy allows your leadership team to see around corners and be better prepared for exceeding customer expectations.