Content writing designed around shared storylines

Creative, customer-focused content is built on research and reflection for a more empathetic, strategic connection that meets your audience where they are.

Break through the noise with your most valuable content. It’s the content that shows you understand your audience and their pain points. So, take a pause. Refresh your SEO keywords. Outline customer benefits for win-win core messaging. During the process, you’ll likely find some amazing strengths to share. Then, think through the user experience and purchase cycle process. Wrap it up with that must-have, mobile-first mindset and send engagement soaring.

Why should your customers care about your content? Hopefully, because you cared first.

Showcase your internal experts.

Turn those customer pain points around by getting content writing building blocks from your innovative employees. Your team has so much expertise to share. Avoid rushing out content that has a blurry sameness to so many other brands in your industry. Instead, cultivate story-driven authenticity for a new generation of marketing. You’ve got mere seconds to earn your customer’s attention, and each customer is worth it.

When you’ve got something to say, make sure it’s geared toward delighting customers across their favorite channels. Connecting with multiple generations on various channels requires a sense of wonder as part of the expertise. See this through by reaching customers where they are, while crafting a tone that brings out the best in both of you.

Maintain a sense of wonder and engagement.

Content writing services

Storybent Creative’s lead writer, Suzette Garvey, has over 20 years of expertise in content writing, spanning digital marketing, content marketing and traditional offline copywriting.

Digital marketing

  • Brand messaging & SEO writing
  • Social media marketing & ad copy
  • Website redesign and landing page content
  • Blog writing
  • Content marketing
  • Video content marketing (storyboards & scripts)
  • Ebook writing
  • Case study content
  • Email marketing campaign content

Traditional and offline marketing

  • Brand messaging & SEO writing
  • Social media marketing & ad copy
  • Website redesign and landing page content
  • Blog writing
  • Content marketing
  • Video content marketing (storyboards & scripts)
  • Ebook writing
  • Case study content
  • Email marketing campaign content
  • Annual report writing
  • Brochure & postcard writing
  • Speech writing
  • Broadcast ad script copywriting
  • Product packaging copywriting
  • Sell sheet copywriting
  • Event display content
  • Naming a business
  • Press release writing

"I've had the pleasure working with Suzette ... during the planning stages and launch of my company iSleepFit System, Inc. Suzette's exceptional copywriting, copy editing, creative strategy, and media/blogger relations have contributed to my successful launch. I'm grateful to have her as part of my team."

Rebecca Tyke, international entrepreneur and inventor with Signs 2/90 and iSleepFit

"Suzette was a pleasure to work with. We are a small company and Suzette helped our marketing materials look like we were a very large company."

Randy Laufersky, national veterinary health solutions executive with Core Imaging

"So much of the copy found on websites in my industry seems boilerplate and cliché. Suzette captured what makes my practice and process unique in a fresh and compelling way while adhering to the regulatory and branding constraints my practice faces. Through her discovery process she was able to capture my “voice” and help me communicate what I wanted to say, the way I would say it. To top it off, Suzette was easy to work with and helped me get my project done on time and on budget."

Guy Sawyer, regional senior investment consultant & Certified Financial Planner™ with Baird Wealth Management

The value of content writing

Brands create content of value by continuously learning, listening, refining and connecting with their customers.
These messages become the shared storylines that open the door for repeat purchases, recommendations and loyalty.