Goals of increased physician recruitment and consumer awareness led IPC Healthcare West Michigan to seek Storybent Creative for content strategy and development. Implementing a local to global strategy, Storybent Creative built content focusing on the expertise and compassion of local clinicians supported by sophisticated administrative resources nationwide.
Content services began with audience personas, core messaging, a master content strategy calendar and a website refresh. Additional copywriting covered blog articles, videos, social media, digital advertising and postcards.
Services for IPC Healthcare continued until they were acquired by TeamHealth in 2015, during a trend of consolidation in the physician’s services industry.