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Writing a blog post that delights readers: A comprehensive guide

By Suzette Garvey on May 20, 2024

Writing a blog post that prioritizes humanity and quality over quantity is a beautiful thing that takes work. Still, we live in a world that demands efficiencies, some good and some bad, which makes sharing this comprehensive guide for writing a blog post that much sweeter. Read on for tips on blog goals, topics, editorial […]

An exploration of free will

By Suzette Garvey on October 15, 2020

The swings of human behavior vary from decade to decade, person to person and sometimes even day-to-day within the same person. This got me thinking about the fine line between free will and oppression. As we walk this line together, I’ll discuss the definition of free will, its counterpoint, qualifiers and potential demise. Free will […]

Courageous brand stories in website design

By Suzette Garvey on August 11, 2020

Website design ― at its best — amplifies an excellent customer experience. It also provides an opportunity for a courageous brand story. Why courageous? Because bold storytelling pushes the next layers of excellence to the surface. Or, you could just leave it to chance ... not recommended. Here's why. Strategic storytelling involves research that includes […]

The 8 Ts for building a crisis communication plan

By Suzette Garvey on June 2, 2020

Adversity is a fire that refines us as it burns. Despite the heat, you and I sometimes willingly step into it. Why? Because we know many of life’s greatest achievements follow adversity. Unfortunately, there are times we're thrown into the fire — responding based upon habits or, better yet, with foresight and a crisis communication […]

Audience personas sketch life into marketing

By Suzette Garvey on April 29, 2020

Audience personas move beyond segmenting what's complex and serve as a visual tool for greater understanding. They describe customers who share similar characteristics. They help marketers better understand how to serve fellow human beings. While one-on-one conversations between brand leaders and customers would be ideal, individual conversations won’t fully represent all customers. Human behavior has […]

Prioritizing your best marketing channels

By Suzette Garvey on March 31, 2020

Reaching out to others for marketing purposes should be met with the same care as any other communication goal. As we strive to bring value to one another through our talents, be it products or services, it can be dizzying when deciding how best to connect and which marketing channels to choose. This is true […]

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