A creative force for marketing strategy and story

“I’m a maverick for greater meaning. For me, each project is about bringing joy to the marketplace. Everyone likes to be understood and respected but no one likes to be ‘sold’. When brands choose a customer-centered approach, it generates a pull momentum vs. the traditional uphill push of marketing. It’s a breath of fresh air building greater engagement through empathy, authenticity and empowerment.”

Suzette

  • Leverages over 20 years of marketing expertise for a strategic pacing, prioritization and tone that’s unique to each brand
  • Utilizes sprints for a more manageable scaling of resources
  • Welcomes collaboration with your existing strategic and creative teams
  • Engages other highly skilled creatives in website development, graphic design, photography, video and print production for seamless scaling of project complexities
  • Keeps brand leaders well-informed regarding project progress and expects reciprocal energy toward project completion
  • Brings a joy to marketing and storytelling through an alertness toward client opportunities and ongoing communication

Working Style

Expertise

Suzette received her undergraduate degree in communications and marketing from Western Michigan University. Over the past 20 years, she’s cultivated a passion and capability toward communications for various “quality of life” industries:

health care
education
sustainability
property management
title insurance
real estate
wealth management
law
consumer goods
entertainment
communications technology
churches
transportation

  • “Taming Storytelling Lions: Book Writing Made Manageable” | Grand Rapids Area Shop Talk, Society of Children’s Book Writers and Illustrators, 2019
  • Featured Entrepreneur | Entrepreneurial Gold Podcast, 2017
  • Writers and Communicators Panelist | Grand Valley State University, 2015
  • Career Day Presenter | Rockford Public Schools, 2010
  • Guest Writer Presenter | Rockford Public Schools, 2007-2010
  • Youth Writer’s Festival Presenter | Calvin University, 2007
  • Writing Fest Presenter | Wyoming Public Schools, 2007
  • Marketing Panelist | Grand Rapids Opportunities for Women, 2002

Speaking Engagements

Creative Recharge

Suzette recharges her creativity through coffee, music, movies, photography, games, nature and the arts — alongside family and friends. Her volunteer commitments over the years center around organizations focused on the arts, education, children and families. As a versatile writer, she’s both a strategic brand storyteller and an aspiring youth fiction writer.