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An exploration of free will

An exploration of free will

  • Post author:Suzette Garvey
  • Post published:October 15, 2020
  • Post category:Blogs
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The swings of human behavior vary from decade to decade, person to person and sometimes even day-to-day within the same person. This got me thinking about the fine line between…

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Courageous brand stories in website design

Courageous brand stories in website design

  • Post author:Suzette Garvey
  • Post published:August 11, 2020
  • Post category:Blogs
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Website design ― at its best — amplifies an excellent customer experience. It also provides an opportunity for a courageous brand story. Why courageous? Because bold storytelling pushes the next…

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The 8 Ts for building a crisis communication plan

The 8 Ts for building a crisis communication plan

  • Post author:Suzette Garvey
  • Post published:June 2, 2020
  • Post category:Blogs
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Adversity is a fire that refines us as it burns. Despite the heat, you and I sometimes willingly step into it. Why? Because we know many of life’s greatest achievements…

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Audience personas sketch life into marketing

Audience personas sketch life into marketing

  • Post author:Suzette Garvey
  • Post published:April 29, 2020
  • Post category:Blogs
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Audience personas move beyond segmenting what's complex and serve as a visual tool for greater understanding. They describe customers who share similar characteristics. They help marketers better understand how to…

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Prioritizing your best marketing channels

Prioritizing your best marketing channels

  • Post author:Suzette Garvey
  • Post published:March 31, 2020
  • Post category:Blogs
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Reaching out to others for marketing purposes should be met with the same care as any other communication goal. As we strive to bring value to one another through our…

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The story behind naming your business

The story behind naming your business

  • Post author:Suzette Garvey
  • Post published:February 18, 2020
  • Post category:Blogs
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Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It…

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Developing creativity: Finding extraordinary among the ordinary

Developing creativity: Finding extraordinary among the ordinary

  • Post author:Suzette Garvey
  • Post published:February 6, 2020
  • Post category:Blogs
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Developing creativity is directly tied to your time spent in pursuit of this seemingly elusive commodity. Surely, you are familiar with people who embody creativity. Then, there are others who…

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Your brand strategy success story

Your brand strategy success story

  • Post author:Suzette Garvey
  • Post published:January 21, 2020
  • Post category:Blogs
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Brand strategy is vital toward ensuring a brand and its customers are making the most of their shared storylines. After all, it takes constant attention to communicate well. Without proper…

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Brand building through reflection

Brand building through reflection

  • Post author:Suzette Garvey
  • Post published:December 20, 2019
  • Post category:Blogs
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Brand building is rooted in momentum and purposeful growth. Such growth, if it’s to be holistic, involves more than rushing ahead with the winds of hustle. It develops by looking…

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Rescue your opportunities with a 2021 marketing calendar

Rescue your opportunities with a 2021 marketing calendar

  • Post author:Suzette Garvey
  • Post published:November 22, 2019
  • Post category:Blogs
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A 2021 marketing calendar is more than a well-orchestrated to-do list. It’s a lifeline for rescuing your opportunities. You and I constantly strive to align what we want or need…

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