The swings of human behavior vary from decade to decade, person to person and sometimes even day-to-day within the same person. This got me thinking about the fine line between…

Website design ― at its best — amplifies an excellent customer experience. It also provides an opportunity for a courageous brand story. Why courageous? Because bold storytelling pushes the next…

Adversity is a fire that refines us as it burns. Despite the heat, you and I sometimes willingly step into it. Why? Because we know many of life’s greatest achievements…

Audience personas move beyond segmenting what's complex and serve as a visual tool for greater understanding. They describe customers who share similar characteristics. They help marketers better understand how to…

Reaching out to others for marketing purposes should be met with the same care as any other communication goal. As we strive to bring value to one another through our…

Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It…

Developing creativity is directly tied to your time spent in pursuit of this seemingly elusive commodity. Surely, you are familiar with people who embody creativity. Then, there are others who…

Brand strategy is vital toward ensuring a brand and its customers are making the most of their shared storylines. After all, it takes constant attention to communicate well. Without proper…

Brand building is rooted in momentum and purposeful growth. Such growth, if it’s to be holistic, involves more than rushing ahead with the winds of hustle. It develops by looking…

A 2021 marketing calendar is more than a well-orchestrated to-do list. It’s a lifeline for rescuing your opportunities. You and I constantly strive to align what we want or need…