Adversity is a fire that refines us as it burns. Despite the heat, you and I sometimes willingly step into it. Why? Because we know many of life’s greatest achievements…

Audience personas move beyond segmenting what's complex and serve as a visual tool for greater understanding. They describe customers who share similar characteristics. They help marketers better understand how to…

Reaching out to others for marketing purposes should be met with the same care as any other communication goal. As we strive to bring value to one another through our…

Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It…

Developing creativity is directly tied to your time spent in pursuit of this seemingly elusive commodity. Surely, you are familiar with people who embody creativity. Then, there are others who…

Brand strategy is vital toward ensuring a brand and its customers are making the most of their shared storylines. After all, it takes constant attention to communicate well. Without proper…

Brand building is rooted in momentum and purposeful growth. Such growth, if it’s to be holistic, involves more than rushing ahead with the winds of hustle. It develops by looking…

A 2020 marketing calendar is more than a well-orchestrated to-do list. It’s a lifeline for rescuing your opportunities. You and I constantly strive to align what we want or need…

Please tell me most of us cringe — even if it’s just a little bit — when we think of brands herding humanity through the sales funnel. I understand commonplace…

Brand storytelling reminds us there’s more that connects us than separates us. Much of the time, however, our cluttered physical and digital worlds can distract us from these connections. Brand…