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The story behind naming your business

By Suzette Garvey on February 18, 2020

Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It had better be legally available, too. Oh, and eventually someone's bound to ask you about the story behind it. In the interest of success and […]

Developing creativity: Finding extraordinary among the ordinary

By Suzette Garvey on February 6, 2020

Developing creativity is directly tied to your time spent in pursuit of this seemingly elusive commodity. Surely, you are familiar with people who embody creativity. Then, there are others who claim no creativity at all. A 2016 global study by Adobe confirms we’re our own worst critics. Less than half of us consider ourselves creative; about one-third […]

Your brand strategy success story

By Suzette Garvey on January 21, 2020

Brand strategy is vital toward ensuring a brand and its customers are making the most of their shared storylines. After all, it takes constant attention to communicate well. Without proper time and planning devoted toward reflection and differentiation, brands run the risk of being careless, overlooked or ineffective. Brand strategy defined Brand strategy reveals your […]

Brand building through reflection

By Suzette Garvey on December 20, 2019

Brand building is rooted in momentum and purposeful growth. Such growth, if it’s to be holistic, involves more than rushing ahead with the winds of hustle. It develops by looking back in reflection, as well. What is reflection? Reflection is defined as the act of casting back light or heat, an image or representation. Additionally, […]

Rescue your opportunities with a 2024 marketing calendar

By Suzette Garvey on November 22, 2019

A 2024 marketing calendar is more than a well-orchestrated to-do list. It’s a lifeline for rescuing your opportunities. You and I constantly strive to align what we want or need with what we get. In this case, aligning how you can serve others through what’s important to them is the very strategy that sets you […]

Sales funnel reimagined: The brand-customer hourglass

By Suzette Garvey on October 31, 2019

Please tell me most of us cringe — even if it’s just a little bit — when we think of brands herding humanity through the sales funnel. I understand commonplace visuals are helpful toward explaining concepts; and technically, a funnel is a good enough description for the progressive nature of acquiring customers. Imagine with me […]

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