Guy Sawyer CFP – Baird of Holland
Industry
Finance / wealth management
Project Categories
Brand strategy
12-month strategic marketing calendar
SEO
Website writing and creative direction
B2B social media sales writing
12-month strategic marketing calendar
SEO
Website writing and creative direction
B2B social media sales writing
Goals & Challenges
A business partner transition and an interest in establishing greater differentiation within the wealth management industry brought Guy Sawyer, CFP back to Storybent Creative for brand consulting and a website refresh.
Creative Solutions
After a bit of research on Guy’s service strengths and audience needs, Suzette of Storybent Creative identified an underserved area that strongly aligns with Guy’s genuine, compassionate personality and tenacious expertise. These differentiation elements lead the way for SEO, customer experience (CX) and copywriting … all fitting within his on-brand, regulated corporate template.
Credits
Strategy, Creative Direction, Content Writing: Suzette Garvey