Health Care / Senior Living
Press release writing
Goals & Challenges
Vista Springs retirement communities provide all-inclusive senior care, resort-style amenities and engaging social activities for older adults in Michigan and Ohio. New business development and community relations initiatives brought about their request for Storybent Creative’s media relations support.
Projects included regional and localized public relations covering delicate matters ranging from post-hurricane assistance to location-specific ownership changes. Each project was resident-focused, according to the respective communities impacted. Thorough follow up to targeted media and care associations resulted in favorable coverage and stronger relationships with those representatives.
Public Relations: Suzette Garvey